Concerns over a hand-lettered “ICE COLD BEER” sign led local police to investigate a young entrepreneur’s drink stand in Brigham City, Utah.Upon closer inspection, officers discovered the word “ROOT” written in tiny letters above “BEER,” revealing the stand was entirely harmless.Amused by the clever marketing tactic, the police department shared a photo of the sign on social media, quickly sparking viral attention.
The surge in publicity attracted crowds of supportive customers, allowing the young seller to completely sell out of his root beer.
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