What That Little Piece on Target Shopping Baskets Is Actually For

That small plastic piece on some Target shopping baskets may look like an ordinary part of the handle, but it actually has a hidden purpose. It’s a Bluetooth Low Energy beacon designed to help the store determine where the basket is located. The technology can support indoor positioning and store analytics, sparking online rumors about whether shoppers are being tracked. So, what looks like a simple plastic attachment is actually a small electronic device used for basket location tracking…READ MORE BELOW

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